WHO? WHAT?
In the Olympics we parade in the opening ceremony as United Kingdom, but compete as Team GB. In most international sports we play as four separate countries. One of those four is sometimes on it's own, so Northern Irelnd compete as such in football, and sometimes as part of the national team of a neighbouring state, with ireland playing as a complete nation, including the occupied territory. That same sport also sees us compete as part of a British Isles Team, while in golf we can play as part of Europe. Meanwhile the stories about the English media describing Andy Murray as Britsh when he's won, and Scottish when he's lost, are not entirely apocryphal.
If a UK newsreader mentions "the largest city in the North East" we all know that they mean Newcastle. A Scottish newsreader is referring to Aberdeen. In one of the four countries the culture is for people to unconsciously use the words England/English and Britain/British as synonyms. But never in the others, where there is no confusion, unconscious or otherwise. When I go outside the UK people often ask if I'm English, but immediately know the difference when I say Scottish. I hardly ever recall ever being asked if I was British.
The UK is a unitary state in constitutional terms, but disunited in the real world. It has an ongoing identity crisis, a deep confusion about what it is and who we are. And this isn't a recent development.
I started going to Murrayfield to watch Scotland play in the late 60s. When it was England's turn to come here they were always accompanied by tubby, oldish man (well oldish to me at the time) in a 'John Bull' outfit, complete with union flag waistcoat. Even at twelve years old I knew that was simply wrong. He couldn't be supporting what that flag represented, because that wasn't who was playing. So why was he so confused?
I lived for thirty five years in England. How many times was I told about how well/badly England were doing in the Olympics? Or Britain in the football World Cup? More than you might think, or than even the people saying it might think, for they were completely unaware of the implications of what they were saying. Even when it was pointed out to them, some still couldn't grasp the difference (including my first wife, which might be one of the reasons why she's not my wife any more...).
UK has a deeply confused identity. Life would be a lot simpler if we put it out of it's misery, and let everyone be who they really are. End the union.
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