Advertising is everywhere. Advertising finds much of the free stuff we use every day on the internet (like this blogging site). It's become so universal that's also incredibly easy to ignore. A part of my brain is aware that there are ads there every time I go on Facebook, or Gmail, the many websites I might come across in the course of a day. They're there on telly, in the cinema, on the sides of buses. Maybe the advertisers think that there will be a subliminal effect of reinforcing their product, or company name, or brand, or whatever they like to call it, in my mind. But I certainly don't think I take any notice of them, indeed often I forget they're there. If there's a 'Sponsored Post' on Facebook or Instagram I'll scroll right on past. Unless there's a very striking image that grabs my attention.
It's the same in the real world, most of what's out there just flies past me. But, as on screen, sometimes you see one that catches the attention.
So this is one of those.
The word play amused me. Well done advertiser, you got my attention. But. I can just about see it's an ad for somebody called Fine Holm. I've never heard of them, have no idea what they do. Seen from a car or a bus you'd be none the wiser. Only because I decided to go over and take that photo did I find they are 'property experts'. Which might mean estate agent, or rental agency, or.... who knows?
OK, there's a bit of a clue in the word Home being there twice, and I suppose the company name gives a vague hint. But really, who'd know? What's the point? Is this just being a bit too clever for it's own good?
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